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When people talk about a target market they generally speak in terms of demographics. This “old school” way of thinking places a high importance on factors like age, gender, and marital status.
I agree that such factors are important when defining your target market, however, relying solely on statistical study will leave you wanting for more.
The traditional definition is:
a particular group of consumers at which a product or service is aimed
Let’s leave that definition where it belongs, locked in some dictionary lost in a library. Instead we will shift our focus to something much more important.
How to defineYOUR target market?
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