Tony Robbins (born Anthony J. Mahavorick; February 29, 1960) is an American motivational speaker, personal finance instructor, and self-help author. He became well known from his infomercials and self-help books: Unlimited Power, Unleash the Power Within and Awaken the Giant Within.
Robbins began his career promoting seminars for Jim Rohn.
Later, Robbins began his own work as a self-help coach. He taught neurolinguistic programming (NLP) and Ericksonian hypnosis after training with NLP co-founder John Grinder. In 1983, Robbins learned to firewalk and began to incorporate it into his seminars. Robbins’ use of board breaking, skydiving, and later firewalking in his seminars is intended to help participants learn to push through their fears.
Robbins promoted his services as a “peak performance coach” through his books and TV infomercials. His first infomercial, Personal Power, was released in 1988 and produced by Guthy Renker. Early infomercials featured celebrities such as Pro Football Hall of Fame quarterback Fran Tarkenton and actor Martin Sheen. By 1991, an estimated 100 million Americans in 200 media markets had viewed his informercials.
In 1997, Robbins began the Leadership Academy seminar. Robbins is a featured speaker on the seminar circuit sponsored by Learning Annex. Robbins appeared as a featured speaker at the 2007 Technology, Entertainment and Design (TED) conference. As of August 2012, his talk was the sixth-most popular TED talk.
Robbins is involved with the Robbins-Madanes Center for Strategic Intervention, which focuses on personal, family, and organizational psychology, and claims to help people “find breakthrough strategies and solutions for overcoming the problems that confront us all.”
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