Initial Results: My Email Segmentation Tests

I’ve overhauling my entire email marketing campaign on SPI, including the implementation of new segmentation sequences. Here you’ll see how I’ve divided my audience into different buckets, how different email courses serve those audiences, and other subscriber flow sequences through the experience.

I’m also using a new tool, ConvertKit, that is making a lot of this possible and easy. Here is the affiliate link for ConvertKit:

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One Response to Initial Results: My Email Segmentation Tests

  1. Todd Middlebrooks says:

    Hey Pat, thanks for a peek inside your segmentation strategy! I'm checking out Convertkit, based on your info and it looks as though they are geared towards book marketing? It doesn't look as if that's your primary purpose at the moment, but I also know you are writing.

    Do you think that Convertkit would be a fit for more "traditional" email marketing and automation. I'm in the telecom industry and we have several products and services that we offer and I think segmentation for more customized communication with my prospects and customers would be huge. Thanks!