Gary Vaynerchuck’s Jab, Jab, Jab Right Hook
I was listening to a podcast on itunes where Gary was talking about some of the things he talks about in this book. And I must admit that my marketing would improve by 100% if I followed just a few of the tips that he talked about. Everything he was mentioning in the podcast is included in this book and much more that was not covered.
If you look at Gary’s resume, you will see that he’s a marketing genius. He knows social media inside out. He has published several best sellers and you can see why after you read this book. He will help you take your marketing to the next level.
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Rated 4.7/5: Buy Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk: ISBN: 8601400694718 : Amazon.com ✓ 1 day delivery for Prime members