Tools for Entrepreneurs: Your First Email Marketing Campaign

http://www.google.com/entrepreneurs/onlinelearning/ Google for Entrepreneurs and General Assembly have partnered up to create “Tools for Entrepreneurs,” video classes for entrepreneurs to grow their skills and grow their businesses.

Need to leverage email to reach your users, clients, or customers, but not sure where to start? This class is designed for email marketing beginners. We’ll cover selecting an email service provider, setting up and designing your first email templates, and the basics of analyzing email campaign performance. If your business isn’t using email as a marketing tool already, you should be, and we’ll help you get started.

General Assembly’s Entrepreneur Video Series provides the essential lessons you’ll need to start your business and launch products that users love. https://generalassemb.ly/online/frontrow?utm_source=youtube&utm_medium=youtube-link&utm_campaign=google-for-entrepreneurs
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Email Marketing: come inviare e-mail che funzionano #9

Parto dicendo che se utilizzato bene questo strumento porta ancora moltissimi risultati. In questa Venice Lesson spiego cosa significa fare email marketing, quali sono le differenze fra DEM, newsletter ed email event-triggered e transazionali e come procedere per fare email marketing con successo. Dalla strategia, al database di indirizzi per l’invio, ai contenuti e al piano editoriale, agli strumenti professionali per l’invio come MailUp e Mailchimp.
Per altre info sulle Venice Lessons: http://www.miriambertoli.com/libri-e-cose-utili/venice-lessons/
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