Always #LikeAGirl – Super Bowl XLIX

For young girls, confidence plummets during puberty and many never fully recover. Always is on an epic battle to end that by changing the meaning of the phrase #LikeAGirl from an insult to mean downright amazing things. It’s inspiring to us, knowing that our original film started to change perceptions. But that’s not enough. We need to reach more girls, women, boys and men—to spread the word big time.

Super Bowl XLIX is the perfect platform, allowing us to reach more than 100 million people, and to ask them to join our cause. Together, we can all empower our young girls, and change the meaning of #LikeAGirl to be the ultimate compliment.

Take a stand. Join our movement. Together, let’s make #LikeAGirl mean amazing things.

For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls. Find out more at

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