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Beauty Brands Inch Away from Traditional Advertising
NEW YORK, United States — When Estée Lauder acquired MAC Cosmetics in 1998, the makeup artist-driven brand was still niche; its first 14 years in business driven by a grassroots, word-of-mouth marketing effort that helped build it into a global …
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What is the optimal length of a video ad?
Consumers generally use them in the same way and as a result, marketers do, too. They also have video length in common; … The average Facebook video is more than five times the length and the top trending YouTube videos seem like The Lord of the …
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