How to Use Live Streaming for Content Marketing: Meerkat, Periscope, katch.me
Katch.me is a NYC based start-up that lets you record your Meerkat or Periscope streams. Just type in “#katch” into the title of a new Meerkat or Periscope stream and they will automatically record it. It's awesome! Even easier, go to katch.me, sign up … Read more on Small Business Trends
How a Former Michigan Wolverine Uses Periscope To Build Community
Collaboration is engagement on steroids and can pave the way to official partnerships. Former University of Michigan defensive lineman Doug Cohen and his wife, Ally, explain how Periscope drives effective engagement as a crucial first step. Doug Cohen … Read more on Small Business Trends
Periscope Introduces Landscape Mode
The Twitter live streaming app has listened to its faithful streamers and viewers and is allowing video to be shot and broadcast in landscape mode. For the uninitiated, Periscope is Twitter's live streaming app that allows users to shoot and share live … Read more on Small Business Trends
I Binge-Watched Periscope TV and It Almost Killed Me
I'd spent the last two days binge-watching Periscope livestreams on “Couch Mode” via its new Apple TV app, and after gorging on a diet of real-time confessionals and B-list personal brand-building, I was approaching a state of existential exhaustion. I … Read more on WIRED
#QOTD, PART 1: Would you “televise” anything on Meerkat or Periscope consistently?
#QOTD, PART 2: How much time in a 24-hour day would you allocate to watching something live on one of those platforms?
2:36 – When do you shift from hiring a freelancer to hiring someone for full time?
3:51 – What’s your travel schedule like to and from the office? Car, train, Uber, walk? How do you spend that time?
5:43 – Disney’s Magic Band: how do you see this space evolving? What do you think about the necessity for these online/offline bridge technologies?
8:45 – Many of your jabs and right hooks reach your b2c audience (wine and books), but how does it impact b2b?
12:14 – Which industries do you think will leverage Meerkat the best? Who is their target user?
GV’s Morning Routine: http://www.businessinsider.com/gary-vaynerchuks-morning-routine-2015-3
Submit a question: https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html
Meerkat vs. Periscope: https://www.linkedin.com/pulse/meerkat-periscope-answer-obvious-gary-vaynerchuk?trk=mp-reader-card
What do I think about Disney investing in the Magic Band, and the future of wearable tech in general? You know the answer. This is an interesting question because this is the kind of future that is inevitable. Smart, wearable technologies is going to eat up the world. Everything in the world will be smart. All of it. ALL of it. Your shirt. Your pants. Your underwear. Your socks. It’s all coming over the next ten to twenty to thirty years.
It allows things that are physical to go so much further in the digital world. The layering and ammo that this gives Disney in that upfront investment is extraordinary. The recall, the content pushing out, the unlocking new virtual features – all of a sudden now, they have the ability to change the flow of the park. One of the things that I am most fascinated by right now as a retailer is efficiency. Efficiency everywhere. In an airport, an amusement park, or a retail store. Where do you know there are always going to be congested areas? Then, where are the places people just aren’t going? Now imagine slapping some technology on a rock all the way in left field that requires people to go there. Now you’re moving people there, making less lines. People are buying more food; even a fourth of a hot dog adds up to a lot.
Those are the things you need to be thinking about. The Apple Watch is going to be a game changer whether it is successful or not. I do have one on pre-order, and I think that buzzing on your body that saves you time (and you know how I feel about time) from looking at your phone is super huge. If it clicks the way the smartphone did, you’ll start having people at scale with it. The watch.
Look at it for your business if you produce stuff. As an investor, I’m looking at companies getting involved in it.
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a M to a M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a M angel fund.
The #AskGaryVee Show is Gary’s way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.
Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.
Periscope 101: How Get Started
With Live Streaming Video Today!
Build Your Brand, Increase Your Authority, And Engage With Prospects And Customers – Leading To Real Business Opportunities Using Periscope
What is Periscope?
Periscope is a live video streaming app for iOS and Android
The basic idea? You can broadcast to your online audience using your mobile device
Periscope is a live video streaming app for iOS and Android
The startup behind the app was purchased by Twitter
Twitter relaunched Periscope on March 26, 2015 on iOS, May 26 on Android
Broadcasting is extremely simple with the audience growing daily
“Periscopers” broadcast live to anyone on Periscope (or it can be a private session if needed)
To build the audience, each broadcast is shared on launch to Twitter followers
What is Periscope?
There is no limit to the number of Periscope viewers for each broadcast – but there is a limit to the number of viewers able to comment
Each Periscope Account has Followers – similar to other social media
Viewers can invite their Periscope followers as well as their Twitter followers to the broadcast
Viewers can tap the screen for hearts – which show up on the Periscoper’s profile
It is possible to watch Periscope broadcasts on the web as well
Periscope broadcasts are available for viewing for 24 hours on the app
The video is available for download for use on other social media platforms
No fast-forwarding is available for replay viewers
The replay audience is typically 20-25% of the live audience
How Many People Use Periscope?
7 million users – early July
1 to 5 million reported Android downloads
Growing in popularity
Not many big brands/media companies on Periscope
Why Periscope – New Platform
New, untapped audience
Early-adopter of an emerging technology
Beat the competition
Build a targeted audience for future broadcasts
Entirely new promotions not available before
Fills an upcoming need that people will be asking for in the future
Why Periscope – Engagement
Build engagement with users and followers
Real-time user engagement
Live and on-line engagement opportunities
Feeds directly into other social media platforms
Form of engagement is unique
Create “user-generated audiences”
Why Periscope – Enhancement
Maximizes the value of the investment in social media
Take advantage of existing events
Take audience to other social media platforms
7 Steps To Your First Periscope:
Set up your Periscope Account – linked to Twitter
Perfect your profile – different from Twitter
Write your headline and prepare your content
Introduce yourself and start talking
Engage with viewers
End broadcast and save video
Ask for sharing – Twitter and Periscope
Answer all questions and comments
Mention (don’t beg for) hearts
Thank people for participating
Why You Should Watch a Lot of Periscopes
Learn what others are doing successfully
Tips and tricks
Latest Periscope news and features
See what you can start doing yourself to improve
Who To Follow on Periscope
Me – @tomleonard
Industry leaders such as
Grant Cardone – @grantcardone
Todd Falcone – @todd_falcone
Ray Higdon – @rayhigdon
Kim Garst – @kimgarst
Ryan Steinolfson @ryansteinolfson
Brian Fanzo – @iSocialFanz
TV Steve Harris – @tvsteveharris
Difference from YouTube Video
Ability to ask questions
Interact with real industry leaders
Less time consuming – you can’t perfect the video by editing
But live streaming has most of the benefits of video:
People get to know you
Can have a call-to-action
Business Opportunity Potential
You can’t sell many things directly on Periscope…BUT
Establish a real relationship that will extend off Periscope
Direct traffic to other social media, webinars, & add to your email list
Build a targeted list of followers on Periscope
Learn from your audience to improve your offers (sort of like a mini-focus group)
Enhance your online authority and brand
Periscope vs. Meerkat
Meerkat is an online broadcasting app similar to Periscope
Advantages and disadvantages of each
Constantly changing in this new media channel
We recommend Periscope primarily because:
Ability to view replay broadcasts immediately on the Periscope app
Seemingly larger installed base
For more information contact me on http://workwithtomleonard.com
https://marketcampus.com/ – In this weeks Marker Monday, Brandon Hassler discusses the various ways businesses can use Periscope and Meerkat for better customer engagement as well as their overall marketing. Video Rating: / 5
After Twitter purchased it a few weeks ago, Periscope has finally been released to the public. It’s a well-polished live-streaming app, but unlike Meerkat, Periscope streams can be viewed for up to 24 hours.
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