Six Trends Shaping Location Marketing In 2016

Six Trends Shaping Location Marketing In 2016
Taco Bell used Periscope to promote a biscuit taco giveaway across its locations. National enterprises have the muscle to measure the results of these campaigns and adapt them for even more targeted audiences, which is where local marketing becomes …
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Social media sites you'll be seeing more of in 2016
"Services like Periscope have become more easy to use and more reliable," Debbie Williamson, principal analyst at eMarketer, a market research company, told CBS News. Feeds aren't going to break down as often as they used to as more users get 4G …
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Q&A: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016
When Periscope launched to much buzz last March, the Twitter-owned app cemented 2015 as the year of livestreaming for digital marketers. Now boasting more than 10 million users watching 40 years' worth of video every day, and faced with growing …
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